Omid Djalili

There is no formula for making a perfect kids film, yet studios have set up entire animated devisions that churn out movies under the tried-and-tested “jokes for the parents and jokes for the kids” formula. The twin assumptions that filmmakers don’t feel children are sophisticated enough to understand certain jokes in a movie tailor-made for them and that parents also need to be pandered to in order for them to enjoy the film are relatively new. After all, back in the early days of silent cinema, most movies were experiences for the entire family, with everybody (no matter how young or old) being catered to equally.