marketing
Universal’s marketing kind of screwed the pooch with Abigail. I’m going to explore where specifically the advertising fumbled, and why.
In 2007, director Oren Peli spawned the multi-film, multi-million-earning Paranormal Activity franchise. Nearly thirteen years…
It Comes at Night advertises itself as horror, but is in actuality a more atmospheric, spine-tingling thriller; here’s why this was an issue.