franchise
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Nineties psychological horror The Blair Witch Project wasn’t an instant hit. Though a triumph with critics, its box office success was slow, but it now stands as one of the most financially successful independent films of all time, and as a forefather of the found footage trend. Not only did The Blair Witch Project pave the way for found footage horrors like [Rec], V/H/S, and the Paranormal Activity series, sci-fis and fantasies like Cloverfield, Trollhunter and Chronicle also used the format.
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The ideology of originality in modern day cinema is a debate that is frequently discussed and examined, comparing it to what was considered the ‘Golden Age of Cinema’ in the 1900’s. Particularly regarded are the similar story lines and plots that are overused and are becoming somewhat identical, which can comprise of reboots of existing features, superheroes, etc. Along with the sheer amount of sequels that reoccur frequently even when audiences may not particularly want them, leading to them being ignored or neglected.
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Since 1989, when Batman became a mainstream film series for DC, and in 2002 when Spider-Man kicked off Marvel’s campaign, the legacy of the superhero on the silver screen has progressively grown. Particularly throughout the 21st century and through to the 2010s decade, superhero adaptations and the science fiction genre have practically dominated the Hollywood film industry, with the vast majority becoming massive commercial triumphs. We have seen a number of films released each year, and in 2016 we are awaiting a variety of superhero/comic book adaptations from Marvel, DC and others.
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The cyclical nature of contemporary pop culture means that for every blockbuster released, a backlash is likely imminent over the course of its opening weekend, no matter how good the reviews. JJ Abrams knows better than anybody about the perils of falling victim to the hype train; despite critical and commercial success, mere weeks after its opening his Star Trek sequel Into Darkness was voted the worst Trek film of all time at a leading Trekkie convention. Taking fanboy rage on the chin, he has decided to follow this minor outrage by taking the directorial reigns of the new instalment of one of the most beloved franchises at all time, as audiences worldwide wait with bated breath to see whether or not he has (to use a common expression) “raped their childhood”.