film marketing
While a handful of trailers from 2017 did their job, they were the exception, not the rule. If the box office is to improve in 2018, we need better trailers that are more than just boring, random CGI explosions.
The Cloverfield Paradox is helped along through a clever use of viral marketing, but it’s not enough to save an otherwise generic and messy sci-fi thriller.
In the latest of our cinematic advertisements series, we focus on movie posters and how they may have reached their peak in modern times.
What happened to the art of film criticism, the kind of visceral, honest prose delivered from titans like Pauline Kael? We are witnessing its noisy death rattle and few seem to care. Moonlight, the newest film from director and co-writer Barry Jenkins, is a literal coming-of-age story, chronicling the journey of a young, gay black man, Chiron, into adulthood amidst the rougher parts of Miami.
In the latest of our cinematic ads series, here we describe the effectiveness of advertisements in the cinema for different types of films.
Advertising is one of the driving forces alongside film that is keeping cinemas alive. I analysed how general advertisements are being handled within cinemas in an earlier article titled “Cinematic Advertisements: Forgotten Potential?
Why do we visit cinemas and how come we take the time to drive a considerable distance to pay upwards of $10 per film? Maybe it is to see a film that you had been anticipating for some time, or because a group of friends decided to check out a new release. No matter the reason, the focus is always on the film as the main motivator.
At this year’s San Diego Comic Con, Marvel Studios has unveiled various information regarding upcoming projects, ranging from a first look at Guardians of the Galaxy Vol. 2 to the casting of the lead of Captain Marvel. Their last project for 2016, Doctor Strange, was given a lot of attention throughout their panel.
“Literature is invention. Fiction is fiction. To call a story a true story is an insult to both art and truth.