collaboration
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One annoying trend nowadays is for people to mix their genuine reactions to a film with the hype and varied opinions of others, judging it not on its content, but what you thought it was going to be. Quentin Tarantino flipped heads last year with The Hateful Eight, a considerably slower but angrier entry into his filmography, which caused anger amongst many filmgoers who were expecting another Spaghetti Western tribute that mixed modern music and quick-paced action. This highlights the problem with auteur theory and the reliance of marketing in the current movie climate, where many movie marketeers either must spoil an entire film within the trailer to gain the audience’s confidence to go see it or mismarket a film because they’re unsure on how to sell a unique/niche product to a broad audience.