blockbusters
With unflinching backlash and polarizing reviews between fans and critics, Star Wars: The Last Jedi has found little favor among the masses – but was this the fault of the storyteller or the company behind the film who always plays it safe.
Matthew St. Clair discusses the soul of classic science fiction films captured in this years break out hit The Handmaid’s Tale.
In the latest of our cinematic ads series, here we describe the effectiveness of advertisements in the cinema for different types of films.
A “Cinematic Universe” is a modern concept of establishing an ever-expanding franchise. Some consider Marvel Studios to be the modern trendsetter. Their films build up the franchise with standalone entries, until the moment that they cross over.
Ever since Jaws hoovered millions of bathers off the hot sandy beaches and into the cinemas in 1975, the Summer Movie Season has been the defacto launch pad for the biggest Hollywood blockbusters of each year. Along with Christmastime, the summer window between May and the end of August is where you would traditionally find the mega-budget sequels and franchises whipping audiences into a deranged frenzy with coffer-drainingly expensive promotional campaigns. So what was Batman vs Superman: